Website Marketing - Articles & Tips

 
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SEO or Local Search Marketing
How To Select A Pro: part 3

In Part 3 of this three-part series, we review how to evaluate the actual proposal you receive. What questions to ask, what to look for, warning signs, and things to avoid.

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SEO or Local Search Marketing
How To Select A Pro: part 2

In Part 1 of this three-part series, we defined some terminology along with covering important topics such as budgets and timelines, defining goals, and setting realistic expectations. In this segment, we will take things to the next step, evaluating the materials and the people involved.

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SEO or Local Search Marketing
How To Select A Pro: part 1

Congratulations! You have a great website with up-to-date code, it’s mobile responsive, it’s attractive, and it makes you feel really good inside when you look at it. Job well done. Except…the job isn’t really done...
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Three Digital To In-Store Shopping Myths Debunked

NEW RESEARCH SHOWS HOW DIGITAL CONNECTS SHOPPERS TO LOCAL STORES People turn to digital before and while they shop in local stores, and that's good news for retailers. A new study disproves three common myths about digital and offline buying......
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Life After Launch

How To Promote Multiple Locations

Location specific landing pages are pages designed specifically to appeal to an audience interested in that location, they are optimized for that location – including NAP, and they have unique content at all levels which reinforces the location......

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Local Marketing & Your Website

While getting your website presence in order is a great foundational first step to online success, stopping there is like thinking the race is run because you left the starting gate. Let me clarify my concern for you...

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Life After Launch

Pt 2: Directories Deliver Results - An Overview

Business directories are everywhere and you ignore them at your own peril. However, handled properly, directories can really help your website and your business grow its visibility and attract more traffic.... Directories do three main things for you.....

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Client Acquisition: Conversations that Convert

You have a great looking website and people are visiting it constantly. Don't you wish you could get more of those visitors to stop and talk with you? Wouldn't being able to start a conversation lead to more business? Here's how to get the conversation started.

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Life After Launch

Pt 1: Content - Why more is better

Content is a much touted but misunderstood aspect of search engine ranking. Getting it right can mean floating up to the top of the SERPs (search engine results pages) while getting it wrong often means sinking so far down nobody can find you......

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Low Hanging Links

Link building can seem mighty daunting at first but there are some easy ways to get started. Check out my Top 10 List of favorite low hanging links which any business can start gaining in 24 hours.

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Improving Email Open Rates

Your email list is a valuable tool and like many you have spent good time and money compiling it. So doesn't it make sense to learn a few tips to increase your open rate? It is almost like getting free leads!

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Google My Business: Heather Wilburn - Google

With Google My Business Google has a delivered powerful resource for small to mid-sized business. This webinar PDF walks you through the steps to implement it. Doesn't have the voice over but still good.

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