By: Chris Bachman | February 1, 2016
Lots of areas in life benefit from condensing, compacting, and streamlining. Cram as much as you can into as small a space as you can. Not so with websites. Search Engines like things neatly organized so that every page answers a distinct question. This by nature creates a larger more well defined website. This makes it easier for the search engine to determine what types of search that page should be served up for.
So every page should have one main topic (keyword phrase) and one to three supporting topics, keywords which directly support, and are subordinate to the main keyword. That way both search engines and people know exactly what a page is about and what types of searches that page will provide answers for. More pages should mean better answers and user experience, and better answers translate to higher ranking on the SERP’s (search engine results pages) as well as better conversions.