By: Chris Bachman | January 10, 2017
Are your website pages written for websites or written for print. There is a big difference and getting it right means: 1) Better conversions( people get what they want quickly and move into the sales funnel without delay), and 2) Better ranking ( better user experience means more time on site and search engines like that)
Some of the quick tips I suggest include:
Topic Specific - Every page should have just one main theme, one primary keyword topic, answer one type of search query.
Heading - should be the main keyword for the page - you'll have 1 of these.
Sub Headings - should be keywords which support the main heading - you'll have 2-3 of these.
Paragraphs - short and to the point. The first on one the page will be read the most so make it count.
Bullet Points - these are great for adding relevant keywords, minor supporting terms...just keep them as short as possible. If it reads like a sentence it isn't a bullet point, it's a sentence.
Links - if you have relevant articles or other pages in the site which can be easily linked to, do so. It makes the page more vibrant and encourages traffic.